Tejas Defence Academy

Professional brochure design to enhance brand positioning and student engagement for a leading defence training institute.

Project Overview

Brochure Designing

August 2024

The website required key improvements across multiple areas to enhance performance and growth.
Technical SEO enhancements were needed to increase organic visibility.
A steady flow of high-quality content was essential to maintain user engagement.
The user experience and site navigation required refinement to improve retention.
Lead conversion was hindered by insufficient calls-to-action and forms.
The analytics setup lacked depth, limiting the ability to measure performance and optimize ROI.

Conducted a full technical SEO audit and improved metadata, site speed, and mobile responsiveness.
Launched a blog and knowledge hub focusing on AI use cases, analytics trends, and enterprise applications.
Streamlined website structure and CTAs to support lead conversion and redesigned navigation.
Integrated lead magnets like downloadable assets, contact forms, and smart popups.
Implemented tools like Google Analytics 4, Hotjar, and Tag Manager for comprehensive tracking.
Introduced 'Akademia' as a branded program for recruitment, training, and partner onboarding.