Dr. Praful Ortho

Challenges

• Limited online search presence, reducing appointment inquiries and patient leads.
• Outdated website content with poor technical SEO affecting site visibility and ranking.
• Irregular and uninspiring social media activity failing to attract or retain audience interest.
• Inactive Google My Business profile with no regular updates, posts, or review engagement.
• No analytics tools in place to track website traffic, social media performance, or lead conversions.

Solutions

• Executed a robust SEO overhaul with targeted keywords, optimized metadata, and improved technical performance for faster load times.
• Reorganized website content structure, added service-specific pages, and introduced appointment CTAs for better conversions.
• Developed an orthopedic-focused social media strategy including awareness posts, patient recovery stories, and interactive health tips.
• Actively managed and optimized the Google My Business profile with regular updates, images, service listings, and review responses.
• Launched location-based ad campaigns to attract nearby patients seeking orthopedic consultations.
• Integrated Google Analytics, GMB Insights, and Meta Analytics to monitor inquiries, traffic, and engagement, refining strategies monthly.

Results