Kruthi Care

Challenges

• Minimal brand awareness in both online and offline markets limiting service inquiries.
• Incomplete website with poor content structure and lack of SEO-friendly optimizations.
• Social media pages with irregular activity and low audience interaction.
• No clear brand voice, identity guidelines, or consistent visual presentation across digital platforms.
• Absence of a brand positioning strategy to differentiate from competitors in the healthcare segment.

Solutions

• Developed a comprehensive SEO strategy with keyword targeting, technical fixes, and local SEO enhancements.
• Restructured website content and layout to improve user navigation, service clarity, and inquiry generation.
• Designed a brand-aligned social media content calendar featuring wellness tips, service highlights, and patient testimonials.
• Crafted a distinct brand identity system with color schemes, typography, logo guidelines, and tone of voice for digital use.
• Ran awareness-focused ad campaigns to introduce the brand and amplify its reach within target demographics.
• Implemented tools like Google Analytics and Meta Business Suite Insights to track audience growth, engagement, and website conversions.
• Delivered monthly strategy reviews and creative workshops with the client team for sustained brand consistency.

Results