Medwise Hospital

Challenges

• Weak search engine ranking limiting patient discovery through local searches and organic traffic.
• Outdated website structure with minimal SEO optimization and limited patient-focused content.
• Low social media engagement and irregular posting frequency affecting audience retention.
• Inactive Google My Business listing, reducing visibility in local map packs and online reviews.
• No clear system for tracking inquiries, appointment leads, and digital performance metrics.
• Lack of mobile optimization, leading to poor user experience and high bounce rates on smartphones and tablets.

Solutions

• Performed in-depth SEO optimization covering keywords, metadata, image tags, and mobile responsiveness.
• Revamped website content and navigation to improve patient experience, service discovery, and inquiry generation.
• Created a monthly social media strategy with engaging posts, awareness campaigns, hospital updates, and patient success stories.
• Regularly optimized and updated Google My Business with posts, reviews management, and local SEO enhancements.
• Deployed targeted social media ad campaigns for health camps and specialist services.
• Integrated Google Analytics, GMB Insights, and Meta Insights for tracking inquiries, reach, and online engagement.

Results