SS Balaji Hospital

Challenges

• Low online visibility and inconsistent presence in local search results affecting patient acquisition.
• Outdated website with limited content, weak SEO structure, and poor user experience.
• Inconsistent social media activity with minimal patient engagement and brand awareness.
• Lack of professional photo and video assets for marketing, website, and promotional materials.

Solutions

• Executed complete SEO optimization including keyword mapping, on-page SEO, metadata enhancement, and local SEO updates.
• Redesigned and regularly managed the hospital website with fresh content, SEO-friendly structure, and responsive design.
• Created and maintained a social media calendar featuring health tips, event highlights, patient awareness content, and hospital updates.
• Ran social media ad campaigns to improve brand reach and drive inquiries.
• Conducted professional corporate photo and video shoots covering hospital facilities, staff portraits, patient interaction moments, and promotional reels.
• Integrated Google Analytics and Meta Insights for performance tracking and reporting.
• Conducted monthly reviews and strategy updates based on digital performance analytics.

Results