Yashoda Hospitals

Challenges

• High competition in healthcare search rankings limiting organic visibility despite strong offline reputation.
• Large-scale website with fragmented content, technical SEO gaps, and under-optimized service pages.
• Multiple social media handles lacking content consistency and brand-unified messaging.
• Low engagement on specialist services promotions and awareness campaigns.
• Absence of a central system for tracking multi-platform digital performance metrics.

Solutions

• Devised a competitive SEO strategy targeting high-competition keywords, improved schema markup, and enhanced local SEO.
• Revamped website navigation and service pages for clearer user pathways, faster load times, and SEO alignment.
• Structured social media calendars with unified brand voice, service promotions, event highlights, and health awareness content.
• Launched targeted ad campaigns for specialty services and hospital initiatives to boost reach and inquiry volume.
• Integrated analytics tools to consolidate performance tracking across SEO, website, and social channels.
• Implemented periodic performance reviews and campaign optimization meetings with the client’s marketing team.

Results