Bean.Co

Challenges

• Inconsistent brand presence across social platforms affecting community growth and product visibility.
• Lack of engaging, lifestyle-oriented content to connect with coffee lovers and daily café-goers.
• Minimal use of user-generated content and influencer collaborations to build brand credibility.
• Low follower engagement with promotional posts overshadowing brand storytelling.

Solutions

• Developed a themed content strategy featuring behind-the-scenes café moments, product highlights, lifestyle reels, and seasonal campaigns.
• Introduced interactive content formats like polls, quizzes, and coffee trivia to improve audience interaction.
• Collaborated with local influencers and café bloggers to organically boost brand presence.
• Launched a #BeanBuddies campaign encouraging customers to share café visits and product reviews.
• Monitored engagement analytics through Meta Business Suite to refine content types and posting schedules for optimal reach.

Results