Aduri Infra Pvt. Ltd

Challenges

• Intense competition from neighboring real estate projects affecting ad visibility and CTR.
• Limited ad creatives highlighting only pricing and offers, missing lifestyle storytelling.
• No custom audience strategy for targeting interested home buyers and investors.
• Lack of conversion tracking tools to measure inquiry sources and ad ROI.

Solutions

• Crafted compelling Meta Ads featuring project visuals, neighborhood benefits, and customer testimonials.
• Developed segmented audience groups based on property preference, age, job profiles, and location interest.
• Integrated retargeting ads for website visitors and ad engagers to improve inquiry-to-lead ratios.
• Installed Meta Pixel to track and analyze lead form completions and website actions.
• Introduced event-based and limited-period offer campaigns to create urgency-driven inquiries.
• Delivered regular analytics reports with lead funnel insights and budget optimization recommendations.

Results