Gardenia Developers

Challenges

• Low online visibility despite active real estate projects in developing localities.
• Lack of creative and compelling ad content tailored to highlight unique project features.
• Weak audience targeting resulting in mismatched inquiries and lower engagement rates.
• No digital tools in place for tracking ad performance and optimizing campaigns effectively.

Solutions

• Designed high-conversion Meta Ads showcasing project USPs, premium amenities, and competitive pricing.
• Created multiple audience segments based on geography, income brackets, property preferences, and online behavior.
• Implemented retargeting campaigns to re-engage website visitors and social media page interactors.
• Integrated Meta Pixel to track lead form submissions, ad clicks, and page visits for performance analysis.
• Ran exclusive event-based ad campaigns promoting site visits and property showcases.
• Provided monthly performance breakdowns and strategic recommendations for ad budget optimization.

Results