Kalayan Infra

Challenges

• Low brand visibility in a highly saturated real estate advertising space.
• Generic ad creatives with minimal differentiation from competitors.
• Weak audience segmentation, resulting in irrelevant lead generation and high bounce rates.
• No proper performance tracking framework to measure campaign ROI.

Solutions

• Developed visually engaging Meta Ads highlighting premium project amenities, location benefits, and limited-time offers.
• Created custom audience groups based on buyer intent, geography, age demographics, and browsing interests.
• Introduced retargeting ad campaigns to re-engage users who interacted with project pages or previous ads.
• Installed Meta Pixel for detailed tracking of ad clicks, form submissions, and site interactions.
• Conducted continuous optimization of creatives, targeting, and ad scheduling based on campaign performance analytics.
• Delivered comprehensive monthly reports detailing lead quality, ad engagement trends, and strategic improvements.

Results