My Elegant Group

Challenges

• Low awareness and digital presence for multiple ongoing projects in a competitive market.
• No structured advertising strategy to differentiate each project’s USPs and offerings.
• Inconsistent ad creatives and messaging across various campaigns, causing brand dilution.
• Lack of audience segmentation and retargeting strategy to nurture warm leads and repeat interactions.

Solutions

• Developed custom Meta Ads campaigns for each project — Green Field, My City 2, Sandalwood Suburbs, and Primeland — highlighting unique features, pricing benefits, and location advantages.
• Created individual audience groups based on buyer interests, location preferences, and investment profiles.
• Designed video and carousel creatives to showcase site visuals, community amenities, and customer testimonials.
• Launched retargeting ads for website visitors and past ad engagers to improve inquiry conversion rates.
• Integrated Meta Pixel for precise tracking of lead forms, ad clicks, and conversion events.
• Delivered detailed monthly campaign reports covering lead analytics, audience insights, and optimization strategies.

Results