One Place Homes

Challenges

• Minimal brand recognition in a competitive residential property market.
• No clear brand identity or communication guidelines for online and offline marketing.
• Lack of consistent storytelling to convey project values and lifestyle propositions.
• Absence of reputation management strategies to engage with existing clients and prospects.

Solutions

• Developed a comprehensive brand identity kit including logo refinements, color palette, typography, and visual language.
• Created brand messaging frameworks and tone of voice guidelines for all communications.
• Designed property brochures, hoardings, and social media templates aligned with the refreshed brand identity.
• Launched storytelling campaigns showcasing customer testimonials, site progress updates, and community living highlights.
• Implemented online reputation management practices to build credibility through reviews and client feedback features.
• Conducted monthly brand audit reports covering engagement growth, sentiment analysis, and brand recall improvements.

Results