Pranav Group

Challenges

• Limited digital advertising experience leading to low lead volume from online channels.
• Poor visibility for property listings in Google search results and social media feeds.
• Inefficient ad targeting, resulting in wasted budget and irrelevant inquiries.
• No dedicated tracking systems for monitoring campaign performance and lead sources.

Solutions

• Developed tailored Google Ads campaigns targeting property buyers by location, income range, and search intent.
• Launched Meta Ads campaigns with visually engaging creatives promoting ongoing projects, site visits, and offers.
• Set up detailed audience segmentation and retargeting strategies to improve lead quality and reduce ad spend wastage.
• Integrated conversion tracking through Google Tag Manager and Meta Pixel to monitor ad clicks, inquiries, and site visits.
• Conducted A/B testing on ad creatives, headlines, and targeting parameters to continuously optimize performance.
• Delivered monthly campaign performance reports with actionable insights and optimization recommendations.

Results