Riddhi Builders & Developers

Challenges

• Limited digital ad presence resulting in missed opportunities for lead generation.
• Lack of property-focused ad creatives and storytelling to attract potential buyers.
• Inconsistent campaign structure with no proper audience segmentation.
• No lead tracking mechanisms or performance analytics to measure ROI.

Solutions

• Launched targeted Meta Ads campaigns promoting new residential projects, site visits, and festive offers.
• Created visually appealing creatives featuring property images, amenities, and location advantages.
• Established segmented audience groups based on location, property interest, income range, and age demographics.
• Integrated Meta Pixel to track inquiries, page visits, and ad interactions for data-driven optimization.
• Ran continuous A/B testing on ad visuals and messaging to enhance click-through rates and lead conversions.
• Delivered detailed performance analytics and actionable insights through monthly reports for ongoing campaign refinement.

Results