Sahasra Group

Challenges

• Minimal brand awareness and weak digital presence in a saturated real estate market.
• No clear brand positioning, unique selling proposition (USP), or visual identity established.
• Inconsistent ad promotions with generic creatives and unstructured messaging.
• Absence of audience segmentation, lead capture system, and inquiry retargeting strategy.

Solutions

• Developed a brand identity framework with defined USPs, visual style, and tone of voice.
• Launched targeted Meta Ads campaigns showcasing project benefits, community lifestyle, and investment value.
• Created audience groups segmented by buyer preferences, demographics, and browsing behavior.
• Designed carousel and video creatives highlighting site visuals, limited-time offers, and testimonials.
• Integrated Meta Pixel for lead tracking, conversion optimization, and retargeting campaigns.
• Delivered monthly reports with campaign metrics, brand engagement insights, and strategic recommendations.

Results