Supraja IRIS Resort

Challenges

• Low online visibility and limited brand awareness in the local hospitality market.
• No structured digital marketing campaigns promoting room bookings, events, or seasonal packages.
• Poor engagement on existing social media ads due to generic creatives.
• Lack of ad performance tracking and insights to optimize campaigns effectively.

Solutions

• Launched Meta Ads campaigns promoting weekend packages, festive offers, and resort amenities through high-quality visuals and videos.
• Developed segmented audience groups targeting families, corporate teams, and leisure travelers within key regional zones.
• Created retargeting campaigns for users who engaged with previous ads or visited the resort’s website.
• Integrated Meta Pixel to track booking inquiries, ad interactions, and campaign conversions.
• Introduced event-based promotional campaigns for special occasions like pool parties, weddings, and corporate retreats.
• Delivered monthly analytics reports with actionable insights on lead generation, ad performance, and audience behavior trends.

Results