Tanya's Infra

Challenges

• Weak digital presence resulting in minimal online inquiries for ongoing projects.
• No previous advertising strategy or audience segmentation for Meta platforms.
• Limited ad creatives that failed to capture project highlights and location advantages.
• Absence of data tracking systems to monitor lead generation and ad effectiveness.

Solutions

• Launched dynamic Meta Ads campaigns promoting new property launches, site visits, and investment benefits.
• Developed segmented audience profiles based on geography, income groups, and real estate interest behaviors.
• Designed carousel and video ad creatives to showcase amenities, location maps, and client testimonials.
• Integrated Meta Pixel to track conversions, ad engagement, and website visit patterns.
• Ran retargeting ads to re-engage visitors who interacted with previous campaigns or visited project pages.
• Shared monthly campaign performance reports featuring lead insights, engagement metrics, and optimization strategies.

Results