Vasavi's Sri Nivasam

Challenges

• Limited awareness of available residential units in the competitive market segment.
• No engaging ad creatives emphasizing the unique features and benefits of the project.
• Weak audience targeting, resulting in low-quality inquiries and irrelevant leads.
• Lack of conversion tracking tools to measure the effectiveness of ad spends.

Solutions

• Designed visually rich Meta Ads campaigns highlighting project USPs, floor plans, and community benefits.
• Created custom audience segments based on buyer profiles, location preferences, and age groups.
• Launched retargeting ads for users who interacted with the website or previous property campaigns.
• Set up Meta Pixel for accurate tracking of inquiries, ad interactions, and website form submissions.
• Rolled out festival and season-exclusive offers through time-bound ad campaigns to create booking urgency.
• Delivered monthly campaign performance reports with lead analytics, engagement patterns, and budget recommendations.

Results